This program focuses on communication and rapport. Communication is how business gets done,
and rapport is crucial to effective communication. Rapport is not a soft skill, it is a foundational
element within all effective communication. When we establish rapport with the people we
communicate with in business, whether it’s with our staff and business partners, during contract
negotiations or within a sales situation, trust increases. Trust is important within virtually all of our
relationships, from close, personal relationships with our family and friends, to our everyday
business dealings. Police detectives have to build trust and rapport with the likes of gang
members, murderers and child molesters to help facilitate communication and reach the truth.
These same skills and principles can be applied to improve your communication within your
business dealings as well to help facilitate communication, build trust and reach positive
outcomes with the people you communicate with.